The Award Winner is announced at the Swedish Entrepreneurship Forum’s Annual Conference (“Small Business Days”) in the city of Örebro in central Sweden in late January. After the announcement the Award Winner is requested to prepare a publishable Prize Lecture that can be delivered at the official Award ceremony in Stockholm on May 15.

The Award is typically conferred by a cabinet minister, a member of the royal family or some other distinguished public personality. The Winner is then expected to tour Sweden during the Entrepreneurship Week, the annual seminar tour of Swedish university cities taking place during the week when the Award is conferred, i.e. around the 15th May.